Coca-Cola x Anatol Gottfried
For this Coca-Cola Spain campaign, the goal was to pair the product with a healthy, home-cooked meal in a real-world apartment setting, specifically targeting an older audience.
The job required in post-production to bridge the gap between a natural lifestyle shot and the high-end "hero" look expected by the brand.
While the two men in the scene needed to look grounded in a soft, naturally lit environment, the cans and glassware had to stay tack-sharp and carry the visual weight of the image.
