Coca-Cola x Anatol Gottfried
For this Coca-Cola Spain campaign, the goal was to pair the product with a healthy, home-cooked meal in a real-world apartment setting, specifically targeting an older audience. The job required in post-production to bridge the gap between a natural lifestyle shot and the high-end "hero" polish expected by the brand. While the two men in the scene needed to look grounded in a soft, naturally lit environment, the cans and glassware had to stay tack-sharp and carry the visual weight of the image.
I handled the technical execution through a series of composites and focus management. This required surgical masking to keep the transitions clean and avoid any "pasted-in" look on the dining table. I spent a lot of time on the refreshment cues, dialing in the condensation and placing water drops to make the drinks look cold and appealing without breaking the realism of the scene.
For the subjects, I kept the retouching minimal and subtle to fit the mature demographic.
