Ethel M. x Melinda DiMauro
For the Ethel M Chocolates project, the focus was on high-end food and product retouching designed to highlight the premium quality and craftsmanship of the brand. In confectionery work, the goal is to make the product look as appetizing and perfect as possible while maintaining the natural, artisanal textures of the chocolate itself.
The primary technical challenge was managing the surfaces of the chocolates and the packaging. I worked to remove minor manufacturing imperfections, like small scuffs or air bubbles, without stripping away the organic feel of the cocoa butter and ganache. I focused on the highlights, ensuring that the "snap" and gloss of the tempered chocolate felt real and inviting.
I also spent time on the environmental elements and packaging. This involved removing reflections and imperfections to ensure the entire frame felt cohesive.
