Head & Shoulders x Allen Cooley
For the Head & Shoulders Royal Oils campaign, the focus was on a high-detail, close-up shot of braided hair.
The goal is to show the intricate patterns of the braids and the health of the scalp without making the image look over-edited.
Because the product is designed for scalp care, the skin at the roots had to look perfectly hydrated and clean, which required a high level of precision at a pixel level.