Head & Shoulders x Allen Cooley
For the Head & Shoulders Royal Oils campaign, the focus was on a high-detail, close-up shot of braided hair. The goal is to show the intricate patterns of the braids and the health of the scalp without making the image look "plastic" or over-worked. Because the product is designed for scalp care, the skin at the roots had to look perfectly hydrated and clean, which required a high level of precision at a pixel level.
The biggest technical challenge was managing flyaways and frizz along the braids. With natural textures, you can't just use a heavy-handed approach, or you lose the essential character of the hair. I manually cleaned up individual stray hairs to define the silhouette of each braid, ensuring the pattern remained sharp and graphic.
I also made sure the parting lines between the braids they were clean and symmetrical. The final image maintained all the grit and texture of the hair.
