Indique x Allen Cooley
For the Indique compaign, the focus was on high-end hair extension retouching where the goal is to showcase the quality and texture that the brand is known for. Indique has a massive reputation for providing 100% virgin human hair, and their marketing relies on showing the actual "grain" and health of the hair rather than a synthetic, overly-shiny version of it.
The technical challenge was to manage the sheer volume of the hair while keeping it looking light and manageable. In the hair extension world, customers look closely at the ends and the "root" area where the extensions are integrated, so those spots had to be flawless. I emphasized the natural "wave" of the hair, adding depth and dimension.
