Revair x Allen Cooley
For the Revair project, the work focused on high-end beauty and product retouching for their specialized hair-drying technology. The goal was to demonstrate the device’s ability to transform hair texture while keeping the results looking natural and authentic to the brand’s promise of "healthy hair through science."
The technical challenge was centered on the hair’s "after" state. I had to ensure the hair looked perfectly smooth and frizz-free without losing the natural volume and shine that indicates healthy, undamaged hair. This required a detailed approach to flyaways, removing distracting stray hairs that broke the silhouette while preserving the fine, individual strands that make the hair look real, emphasizing the hair’s new-found luster and the "stretch" achieved by the device.
